No!Logo: rebuilding a seven-language product site

No!Logo is a white-label table reservation engine for hospitality platforms. Its marketing site at nologo.cloud speaks seven languages: English, Italian, German, French, Spanish, Dutch and Portuguese. It used to run on its own custom codebase and its own content setup.

A rebuild, not a port

The rule was simple: the new site had to look, feel and behave like the old one, using only Abluo’s own building blocks. The old code served as a specification, not as a source. Content, design tokens, fonts and assets crossed over. Nothing else did.

When a section was missing, the platform grew

Where No!Logo needed something Abluo did not have, it was built as a reusable section, never as a one-off. Five new sections came out of this project, and every Abluo site can now use them:

• Steps: a numbered how-it-works sequence.
• Feature grid: cards with an icon or number, title, text and bullets.
• Media feature: a screenshot beside a list of feature rows.
• Category list: grouped items in columns.
• CTA banner: a closing call to action.

The hero gained a video background with statistics and a second button. Navigation gained anchor links, and a curated icon set was added to the platform.

Seven languages, one form

The demo request runs on the Forms module, in a multi-step overlay that any section can open. Every language has its own URLs, so search engines see seven real language versions rather than one site with a language parameter.

No!Logo is live on nologo.cloud, served by Abluo.

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